Are you facing problems in optimizing your articles with on-page SEO? Then, follow us till the end; you will get answers to all of your queries.
Well, on-page SEO is the easiest way to index your content in organic search results. Further, this is one of those techniques on the SEO process, which totally depends on you.
So, if you want to rank your webpages higher on Google or similar search engines, you must know how to implement these techniques correctly. Now, let’s have a closer view.
What Is On-Page SEO?
Before moving directly towards the steps of on-page SEO, you must understand what it is. Well, on-page SEO is the optimization techniques we follow to make our content easy to crawlable by Google spiders.
It works with keywords, HTML tags, images, and meta tags to make content more visible on organic search. Thus, the better the on-page SEO, the better will be your rankings.
Also, on-page SEO should not be confused with on-site SEO or off-page SEO. The on-site SEO refers to the optimization of the entire site to make it eligible for indexing, and the off-page is nothing more than link building strategies.
There are several factors affecting the off-page and on-site SEO. However, on-page SEO is the way on which you have complete control over.
This type of optimization can be done through several steps. For you, it is better to make a checklist so that you can follow them whenever you need to optimize a post. So, if you understood what an on-page SEO is, then let’s know why it is important.
Why Is On-Page SEO Important?
On-page SEO is the main ranking factor of website content. It is crucial to perform in the right way as the content is everything on a website.
If you provide more values to your target audience but don’t know how to make it reachable, then all of your labour is unnecessary.
Google and such search engines have certain algorithms. If a website doesn’t follow them, it is obvious that the content will be misplaced, and you will lose all of your revenues.
Hence, on-page SEO is the most critical factor to follow if you want your website to rise from the internet crowd.
How To Do On-Page Optimization?
There are several on-page SEO factors you need to follow, but before that, you have to prepare yourself to start the step by step techniques. You must need to write good quality content which follows the reader’s intention.
Besides, it would be best if you had a bunch of right keywords, which have high volume and less competition at the same time.
Keyword research is an essential and time-consuming process that can be done through free keyword searching tool Google keywords planner or paid tools like ahrefs, SEMrush, long tail pro, Moz, or Ubersuggest.
You have to know targeting keywords and readers’ intent before you start the on-page SEO process.
Your content should have the focus keyword at the title tag, some of your header tags, image alt tag, URL, and also in the beginning and ending paragraphs. Further, the keyword density should be a minimum of 1-2% for focus keyword and 0.2 to 0.5% for supporting keywords according to the content’s length.
So, let’s see some other factors to rank your site through on-page SEO.
8 Essential On-Page SEO Factors for Higher Rankings
These are the crucial factors to make your article or any web page easily recognizable.
1. High-Quality Content
All of your efforts will be countable if you will provide solutions to real users’ problems. That means your content should be of high-quality.
If you write content similar to that of other articles already indexed in google, you will never get genuine traffic; rather, your bounce rate will increase.
So, focusing on the quality of content should be your priority in on-page SEO.
But, how can you write high-quality, optimized content?
Firstly, search for your focus keywords and find out the pain point to provide a solution.
Think like a reader. Most of the estimations say, 90% of visitors click more relatable and catchy headlines.
Let us assume which article you will choose from the first ten articles on the first page on Google? Of course, that one which will grab your attention instantly.
Further, people surf the web to calm their queries. If your article doesn’t match the relevance, there are low chances that they will click on your link.
A high-quality article doesn’t mean you need to put jargon like academic literature papers. But you have to give a special focus on readability.
The readability score will be high if the sentences and paragraphs are easily accessible and understandable. You can use the Hemingway app for improving your readability score.
In WordPress, the Yoast SEO plugin works well.
According to the Yoast plugin, none of your sentences should exceed 20 words. Besides, each paragraph should have a maximum of 3 sentences, and there should not be more than 300 words under each headline.
So, if you want a powerful SEO, you should focus on the originality of articles and its readability.
2. URL Structure
URL structure, as your title is the first considerable thing for your audience. If you are using unknown parameters to your URL, then it’s more likely that users won’t be able to think that site will be helpful, and your CTR will decrease.
For example, see the difference between the two URLs below;
Which one will be preferable?
Of course, the second one gives a clue about what the page is about.
So, keep your URL short and clean and comfortable for users.
Now, let us know the things you should consider while making a seo-friendly URL for on-page seo:
- A URL with the focus keyword with one or two useful words.
- Never use underscore; rather, use a hyphen to distinguish words, as hyphens are considered as space by google crawlers.
- Avoid using dates in your slug as it makes your page difficult to update.
- Most CMS like wordpress have so many parameters to set a default URL structure; see if you have set it in “post name”.
- Further, never use the complete title as your slug or permalink as it makes your URL lengthy and harder for Google and users to reach.
- Convert blog. to /blog. That means use a subfolder instead of a subdomain.
- Too many subfolders also are avoided as it makes search engines less reachable to the content.
- Keep your URL static rather than using so many dynamic parameters.
- Avoid using unwanted symbols like ‘=,’ ‘?’ or ‘&.’
- It’s good to use https rather than http as it’s also a ranking factor, according to google.
- Avoid using ‘CAPITAL LETTERS’ and use ‘small letters’. Google crawlers think both like different things, and you may face duplicate content problems.
3. Title Tag and Meta Description
The next essential parameter for on-page SEO is the meta title and meta description.
A title tag is a sort of HTML code that displays the juice of your content. So, if a site has a complex link structure, the title tag represents that in an easy-to-understand format.
Further, it shows what your content is all about at the SERPs and social media during sharing.
Often, a title tag and an H1 tag are the same, but a page may have a different title tag and H1 header tag.
So, how to write a perfect title tag?
Firstly, your meta title length should range from 30 to 60 characters.
It must contain your target keyword. It should have power words and must be unique. Never stuff similar keywords in your title tag, and it is better not to use a title having all capital letters.
What about meta description?
Well, the meta description is a short description of the content in the SERPs.
Your target reader needs to know whether or not their queries are fulfilled in your content. According to that, they will decide which article they need to read.
The meta description also has a limit of 70-150 characters. Specify, make it seo friendly and be unique for your meta description.
Both the meta title and meta description decide whether your article is user-friendly and eligible for ranking or not.
4. Header Tags
Header tags are another crucial factor in making your website’s usability high.
Most Internet users just try to read the important points and run away instead of reading the full text. So, header tags act as a key point of an article to scan your copy easily.
Further, using different header tags help you to improve your readability and thus helpful in SEO.
- Title – H1 Tag
- Subheading – H2 Tag
- Super Sub Heading – H3 Tag
- Heading 4 – H4 Tag
- Heading 5 – H5 Tag
- Heading 6 – H6 Tag
- Heading 5 – H5 Tag
- Heading 4 – H4 Tag
- Super Sub Heading – H3 Tag
- Subheading – H2 Tag
Generally, people write subheadings upto H2 or H4 tags.
So, if you make your article’s readability high, you will get more genuine and engaged readers and more chances that it will be shared several times.
So, what are the basic things about a header tag?
Well, it should contain your focus keyword. The length of a header tag or heading should not be bulky. So, follow the length limit similar to the title tag.
According to Yoast, the content under a header tag should not exceed 300 words.
5. Image Optimization
Image optimization is a must-follow tactic in on-page SEO.
There are several instances that show how important it is to optimize your images. A giant or uncompressed image takes more time to load and reduce your page speed.
Further, google-like search engines understand an image by its alt text. So, if you are not following the right image optimization techniques, then you are in big danger. 🙁
So, how can you optimize your images perfectly? Follow us!
Have a look at your image format, whether it is PNG or JPG. PNG images have more pixels and of higher-quality, yet, they are huge.
So, you should prefer these images in a small compressed form. Otherwise, convert your images into JPG, where you need full-sized images.
For image compression, you can use photoshop or wordpress plugins like Smush.
Well, we all use stock photos in our contents, so how can you be different according to google?
Yes, by making our images decorative or unique. If you know how to design, then you can use photoshop. Otherwise, you can go for Canva, Crello, Picmonkey, or Picsart like designing tools.
Lastly, change the file name of your image and add alt tags along with your target keywords. Giving alt tags to images also has benefits when the actual image is missing for any reason.
6. Internal Linking
A link that can navigate readers from one page to another is known as an internal or inbound link.
Both user or reader and search engines need to navigate from one page to another. Readers remain engaged in your posts through those links. Further, it is an important SEO tactic to follow if you want to reduce your site’s bounce rate.
The pages with relevant internal links have more value rather than those pages of your site, having no links at all. Those pages of your website should often not be recognizable by google spiders, and you will never rank them on top pages.
So, how can you link your web pages with other content of your site?
Well, you have to add more relevant pages as internal links besides just stuffing them. Also, internal links define the relationship between two pages of your blog. Thus, you need to link your important keywords as anchor text.
Moreover, you should avoid using the same anchor text for two separate contents. You can audit your inbound links quickly with google search console as well.
Now, let’s have a look at don’t do things for internal linking.
Avoid over-linking content, which means never give more than a total of 100 internal and external links to a particular post. Also, link to older and important pages of your site.
7. External Links
Do you know what an external link is? Well, it is not the same as internal or inbound links. An outbound link sends your visitors to another website instead of your own webpages. Outbound links are the backlinks you offer to others, or you get from any other site.
So, why should you need outbound links?
Firstly, it increases your familiarity among several sites.
It helps to refer your visitor to another site with data not present at your site for better understanding.
Further, these are used for giving backlinks to other sites. And also can be used as a reference to the sources you used at the time of writing.
Amazing right? So, how can you use them in your posts for on-page seo?
Well, you can choose the best match keywords as anchor text to provide external linking. These may be of 3 to 4 words.
You should never stuff your article with so many external links for which you can get penalties.
Dofollow or nofollow – which one is best as an outbound link?
You should provide no follow backlinks to people who approach you through comments and guest posting to get rid of passing credits to other sites.
8. Page Speed
Site speed is a part of on-site or technical SEO. However, it has a significant role in on-page SEO.
The site speed also determines whether or not a visitor will come back to your website or read your content.
In this era, everyone wants quick function, and for most of the scanners, heavy loading time is problematic. So, if you have a slow-loading webpage, all of your on-page techniques will be lost. So, follow these steps to avoid the runaway of most of your traffic.
What are the major factors influencing loading time?
- Huge images
- Java, CSS, and HTML codes
- Your hosting provider
- Browser caching
- And much more.
So, how to fix them?
Firstly and most importantly, enable compression on your site. As we discussed above, you can compress images before uploading them to the contents.
Compression regarding codes can be solved by installing a caching plugin Like wp-rocket, W3 total cache, WP super cache, etc.
You should host your site over a content delivery network (CDN). And after all, if the speed issues still remain, contact your hosting provider or change the hosting service.
You can check your site’s loading speed through tools like gtmetrix, Pingdom, or google page speed insights.
So, On-page SEO is your one-time labour which can replace several months of hard work.
The on-page itself will not be that beneficial in bringing traffic as search engines consider both the quality of a particular page and the quality of a site. So, it’s essential to keep an eye on the technical arrangements of your website.
This article describes the most effective ways to optimize a site fully to make it searchable. Follow the above-said techniques and get the best results at less time.