Do you want your website to rank on the first page of Google search results?
In this world of websites, people are creating websites every single day. The big impressive numbers of volume work well to rank your website. But, it is very important for you to know how many times you can add a particular keyword in the content. These are all SEO tactics.
It is essential for you to keep a check on volume and difficulty level of keyword that you want to use in the content of the website or blogs. A high volume keyword with low keyword difficulty will be beneficial for you to add in the content.
Another ingredient that serves as a sauce in your business is the intent of the keyword. You should fit the high volume keyword with low keyword density in the content. This will make the people read your content as they will find the solution or objective to read your website content.
You should understand that you should write the content, not just keeping in mind that people are searching for it, but also make sure to keep in mind why they are searching for it.
So, to understand a keyword is to be used in the content or not, you need to validate it based on keyword difficulty. In this article, we will discuss a guide on Keyword difficulty and why it is important for content.
Now, let us get started with the keyword difficulty definition.
- What is the Keyword Difficulty in SEO?
- How to Analyze Keyword Competition to Rank Higher?
- Best Tools for Keyword Competition Analysis
- How to Analyze SEO Keyword Difficulty Manually?
What is the Keyword Difficulty in SEO?
Keyword difficulty is an important metric while adding keywords in the content. It is also known as keyword competition value that a particular keyword has.
If the keyword difficulty value is higher, then it is very difficult for you to compete with your competitors to use a particular keyword. This important metrics will help you to choose the right keywords for the content.
Keyword Difficulty also helps you to determine how well a keyword will perform in Google. These important metrics are based on the number of elements like domain and page authority, content quality, and much more.
Why is Keyword Difficulty So Important?
We all know that keyword difficulty determines the rank of the keyword on Google.
Therefore, it is very important to have the right keyword difficulty for the keywords you choose to add in the content of the website or blogs. It will help you to optimize your website and important for rankings of the website in Google.
With the use of keyword difficulty, you can easily determine whether you can go ahead of your competitors or not. If there is a lot of competition for a particular keyword, then it will become difficult for you to rank your website using that keyword.
So, the keywords with less competition and low keyword difficulty will be easy to rank. Make sure you will add the right target keyword in your content so that Google finds no chances to reject your page.
So, now you understand how important it is to rank a page. It all depends on the keyword difficulty of a particular keyword you are using. Now, let’s get deep into the keyword competition to analyze the process.
How to Analyze Keyword Competition to Rank Higher?
Through keyword competition, you can easily measure how difficult it is for you to rank a keyword on your website. It all depends on the popular keywords used by marketers of your niche.
People spent more and more time to achieve top rankings on Google. They know that to rank a website, a keyword and its metrics play a vital role in it. But, the question here arises is that how can you determine the keyword competition?
Can you make the use of any tool to determine keyword competition analysis?
The answers to the above question are yes, and you can easily determine the competitiveness of a particular keyword of your niche with the help of some tools.
These tools are very easy to use and give you all the information about keywords. They will serve as your keyword competition checkers that help to determine the list of keywords that you should use in your content.
The better you analyze the easy; you get to rank your website on Google. These tools will also help you with keyword density, difficulty, and much more. So, let’s get started with the set of tools you can use to determine keyword competition.
Best Tools for Keyword Competition Analysis
With the number of tools available in the market, people find it difficult for them to select a tool for keyword competition analysis.
Therefore, we have listed top tools that will surely help you with keyword competition analysis. These tools provide accurate data for a particular key phrase as well as provide a cross-reference to some PPC data.
So, here is the list of best tools for competition analysis:
KWFinder keyword difficulty score
KWFinder is one of the keyword difficulty score telling tool. This tool provides keyword difficulty data of a keyword with an easy to use interface. It specifically tells if the difficulty score is higher, then it will be difficult for you to rank content in Google SERPs.
The low difficulty score indicates that you can easily rank your content. In order to determine the keyword difficulty score, it makes the use of Link profile strength.
You can easily pick keywords that you want to rank and add them to the KWFinder tool. Due to the Google algorithm, it happens that the low authority site can outrank high authority websites.
Therefore, to overcome this, KWFinder analyses the link strength and evaluate the overall keyword difficulty of the URL.
SEMrush keyword difficulty tool
SEMrush is another tool to determine the difficulty of a keyword. It has a full kit for keyword overview, where you can determine volume, trending keywords, CPC, keyword density, and keyword difficulty of a particular keyword.
This is the top-level tool used by a number of marketers to rank their websites and do domain analysis.
Once you enter any key phrase in your search bar, then you will be able to see keyword search volume, competition level, volume trend, and much more. This tool is used for top-level examination of a particular keyword in its database.
After entering the keyword in the search bar, you will instantly get keyword estimations and competition values. This is considered to be the portal where you can easily do deep research on a particular keyword.
You can get various options when you use the Keyword overview tool of SEMrush. They are:
- You can easily analyze keyword value
- Easily find the right keyword to target in your content
- You will get keyword variations of target keywords
- Get more keyword suggestions for targeted keywords
- Easily check the trend of those keywords
- Get the targeted value of a keyword along with its trends
- PPC value of the keyword is also determined
- The bulk analyzation of keywords
SEMrush takes care of each keyword and provides more suggestions for different keywords. To calculate keyword difficulty, the SEMrush keeps domain authority into consideration to show the results per page. It can group keywords into three categories:
High difficulty keywords: Keywords with 80% of difficulty are difficult to rank, and you need to take more time to invest in SEO activities.
Medium difficulty keywords: Keywords with 60 to 80% difficulty comes under this era. So, with these keywords, getting on the first page will not be easy. Therefore you need to make more links to the URL.
Below 60%: If the difficulty level of your keyword is below 60%, then it is a good fit for you. They are easiest to rank on Google and other search engines. But these types of keywords are difficult to find.
Therefore, SEMrush works Ahref criterion to provide keywords based on Keyword difficulty.
Ahrefs keyword difficulty tool
Ahref is another tool that helps you to determine the keyword difficulty of a keyword. This helps you to calculate keyword difficulty of a keyword that you want to rank in your content.
This tool analyzes each keyword carefully and provides you top-ranking pages with higher keyword difficulty. With the list of keywords sorted based on keyword difficulty, you can easily choose on-page factors accurately while choosing keywords.
Apart from these, you will also get backlink profiles, content relevancy, and much more. You can also measure difficulty based on the keyword difficulty scale. So, use this tool and find a list of keywords with million ranking ideas.
Ahref’s criteria for measuring keyword difficulty are as follows:
It defined the keyword difficulty based on 0 to 100 scales.
Easy keyword difficulty: The keywords whose values show between 0-10 scales are considered easy, and for this, you need backlinks of referring domains lying between the scales of 0-10.
Medium keyword difficulty: This keyword difficulty lies between the scales of 11 to 30 for which you will need inbound links of range 11-30.
Hard keyword difficulty: If your keyword difficulty lies from 31 to 70, then it comes under the hard section. For this, you need backlinks from 37-200 referring domains.
Super hard keyword difficulty: If the keyword difficulty ranges from 71 to 100, then it will come under super hard keyword difficulty. For this, you will need backlinks from 200+ referring domains.
So, this is the scale shown by the Ahref keyword difficulty tool that will help you to determine how many referring domains you need to rank a keyword.
Moz SEO Keyword Difficulty Tool
If you want to rank your website high on the search engine, then keyword difficulty will help you with that.
A Moz proprietary algorithm helps you to combine data from various sources and provides you keyword difficulty metrics of the keyword. So, avoid wasting your time searching for other tools, Moz will provide you keywords with less difficult so that you can rank higher.
You can easily prioritize keywords based on different keyword metrics. Explore the less difficulty list and use those keywords in your content.
Moz makes the use of Page authority as well as domain authority of the website to calculate keyword difficulty. You should give a try to the Moz tool.
These are some of the useful tools that will help you find the Keyword difficulty of a particular keyword of your niche. If you don’t want to make the use of these keywords, then you can easily find keyword difficulty manually. Here are some ways that can help you find keyword difficulty manually.
How to Analyze SEO Keyword Difficulty Manually?
There are several ways you can find keyword difficulty manually without the use of the tools mentioned above. The tools mainly used to automate the process and make your work easier.
But in this section, we are going to discuss how you can easily find keyword difficulty manually. They are:
1. Analyze the first page of organic search results
Yes, you can easily find keyword difficulty based on competing pages. For this, you need to analyze the first 10 to 20 search results.
This entire process will surely take time but gives you a clear picture based on SEO competition in keywords. You just simply analyze different SEO factors and came into a conclusion about which keywords you want to use in the content.
As discussed above, if your website is new, then you should make the use of less difficult keywords. While if your website performs decently, that means you created it some time ago, then you can make the use of medium difficulty keywords.
You need to analyze the first page manually and decide yourself!
2. Check Out Backlinks & Referring Domains
You should determine the backlinks of the referring domain of the top 10 ranked pages. Keep a check on it that those referring domains are forums, comments, or spam links.
Sometimes you will find a keyword that does not have any backlinks pointing towards the website. But, that does not mean that the competition is low. That page is ranking due to the overall authority of the website.
If you find all low-quality websites that are ranking on the first page of search engines, then you should consider their keyword, because they are easy to rank and their difficulty will be relatable low.
3. Check Out Their Content Optimization
You will have an idea that on-page SEO has also contributed to the website’s ability to rank. Therefore to check keyword difficulty, you need to keep a check on their content quality.
For example, if you want to check the “Best Gaming Laptop” keyword difficulty, then you will need to search this in Google and analyze the content of the top 10 SERP results.
If the keyword is found in H tags, then their content is well optimized, and those keywords with high competition are not easy to rank.
4. Domain authority
Domain authority also plays a role in determining keyword difficulty.
You need to take both high and low LPS values to determine Keyword SEO difficulty. It is right when low authority websites outrank high authority websites.
Therefore, it is where keyword difficulty focuses on. So, lower the value, then it will be easier to rank.
5. Search intent
Search intent helps you find what people are looking for nowadays. So, keeping search intent in mind will help you determine keyword difficulty.
If you search a keyword in Google like “When is Black Friday” Then you will surely find the results, but that keyword is not worth targeting. This is because Google itself will show the result of that keyword.
You will see several websites that are targeting that keyword, but it does not worth it because these sites are competing against the search engine.
6. SERP Stability
If you find the SERP stability of a website is changing particularly, then it is clear that Google is not happy with that website.
Therefore, you need to search the keyword on any SERP checker and see how often its rankings are changed. If it has changed so many times, then it is clear that it has not satisfied the intent of the searchers.
So, a keyword with good volume and high volatility is preferable to use. This will determine less difficult keywords.
So, these are some common factors that will help you determine the keyword difficulty manually. You should keep a check on these points to check the difficulty of the keyword.
Do not add keywords in your website manually without determining its keyword difficulty.
In this article, we have discussed a guide about Keyword difficulty. You will easily get an idea of what keyword difficulty is and how you can determine it with the help of tools.
We have also listed various methods that will help you to determine keyword difficulty manually. The tools mentioned here are best and provide you accurate keyword difficulty of a keyword.