How to Write a Blog Post That Drives Traffic?

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We all know that blogging is an aspect that will contribute to the marketing of your product or services. It is known to be the necessary process in the marketing efforts of your website.

Therefore, you need to learn how you can write a blog in such a way that will attract more traffic to your website and supports your business?

You should write a blog in such a way that it will attract tons of people, not just now but for the coming months and months.

Writing a blog sounds easy, right?

Just open any text editor and start writing!

No, it does not end here. It takes many efforts to decide a topic, organizing thoughts, making notes, and finally pouring them in the text file.

It is a fantastic feeling to write a blog. So, how should you write so that more and more people read your blog?

In this article, we are going to discuss everything you need to write a blog. From technical bits to suitable nuances of writing, we are going to add everything in this guide.

So, read below to know more about blog writing.

How to Write a Blog Post That Converts?

Many secret blog writers pay a lot of money just to get an idea of better methods of blog writing. At last, they ended up just by spending their time.

When you write a blog or article, you need to learn how to polish your posts that will be adored by thousands of visitors. Crafting irresistible headlines, adding captivating information, motivational closings, and much more, will help you to write a blog post for your website.

You know that if you do not add a blog on your website, then you will face issues like poor SEO of the website, lack of promotional content, lack of CTA, etc.

Therefore, it is very crucial to write a blog post for your website. If you haven’t started writing, then you need to follow this ultimate guide that gives you step by step procedure to write a blog post.

Let us get started with that procedure:

1. Know Your Audience and Find a Topic

The first step in writing a blog post will include knowing your audience.

Before you start writing a blog post for your website, you should have a clear understanding of the audience you want to target with the help of your posts.

You can focus on questions like what they want to know about your website. And, what will resonate with them in respect to your services or products?

Search about what readers want, and what are their expectations in regard to your products or services?

While writing a blog, you must remember that the more consistent you are with your audience, the more they trust you.

Once you know about your audience’s interests, then you can quickly determine the topic on which you want to write. Make sure that the topic you choose will pertain to technology. It would help if you were careful not to go off the topic you chose.

You can easily plan the topic by creating proper research. We will discuss how you can conduct proper research on the topic at the next point.

Blogging is not an easier task, and you need to muster at least a little enthusiasm for the topic you have in your hand. The more information you write about your topic, the more exciting readers will find it.

Rest, moving on!

2. Do Your Research

The most important thing, while writing a blog should be proper research about your topic.

Most of the bloggers do not know everything to write. But, this does not mean that they are insincere.

For example, if you want to write a blog on living, then you may find other topics related to that. And this can be done with proper research about your products or services for a blog post.

If you prefer the third party to write content, then you should choose authoritative sources. Make sure the information you enter will be solid and user friendly.

3. Take Notes and Create an Outline

Great blogs do not just happen without efforts. You need to put your efforts into creating notes for searched topics and outline them.

In this way, you can keep track of what points you can cover in the blog. Just make sure the outline you create does not need to be lengthy.

With the blog outline, you will get a rough idea of what you can add to your blog post. The outlines will help you to create an overall structure of your blog.

Keep yourself focused on writing by creating an outline.

4. Create a Great Headline

Creating an informational and simple headline will help you gain the trust of your audience.

While writing a headline, you will make sure to create different versions of your headlines. The more you play with words, the better you will be able to create an invoking headline. This helps readers to get a better understanding of the blog.

You can easily use headlines you created to structure the outline of your blog. The approach to creating your blog headline will vary depending upon the audience you want to target. You can also possess a question in your headline.

Adding questions in the headline will be extraordinarily significant while creating a blog post. Be sure to add questions in which the people would take an interest in.

Therefore, go for the headlines that will resonate with your audience you want to target.

5. Write an Introduction

So, once you are done with your research, settled headline, and structuring outline, then you should focus on the writing part.

When you start writing on a particular topic for your website, then you should keep your focus first on the Introduction about the topic. This would be a self-containing story at the outset for the readers before transitioning into the rest of the content.

An introduction in the blog post will let people quickly understand the blog topic or what the blog is all about.

Sprinkle just the right amount of background information about the topic in the introduction part and grab readers’ attention so that they will be glued to every word you have written.

Remember, you need to highlight the topic from different angles and techniques so that it will work best for your audience.

6. Write Your Post

When you follow all the above steps, then you are ready to write a blog post for your website.

You can follow two approaches that will help you to write a post. The first one is that you can sit down and draft your blog post in a single sitting. This will help you to keep you focused on what you are writing.

Another one is that you can chip it and complete it gradually over time. Follow the method that works best for you.

We will suggest you write as much as you can in one session. This will help you to remember the points you can add to the blog. Even if you work at short intervals, then you should try to write as much as possible at that session.

Like other skills, you will be able to cope up with the writing speed soon when you start writing articles daily.

Just remember, while writing a blog post, you need to spend time and effort to make people read your blog posts.

7. Add a Conclusion

Once you finished covering all the points related to your topics, then you should wrap it up. You can do so by adding a conclusion in your blog post. You can add some bare bone details of what you have covered in the whole topic.

Just as your introduction, the conclusion also grabs your readers. Make sure the whole writing part you start strong should end strong as well.

At the end of the blog post, give your readers a pep talk, motivate them, and show them how far they will come if they follow your blog posts. This will help them to empower them with your words.

By adding a conclusion, they will understand the summary of each section and take action in implementing those points.

Also, do not add more new information in conclusion related to your topic. It will act like reaching on ten minutes of the spellbinding movie!

It’s jarring, do not do that. Remember to polish your post with a smoother slip and add summarize info about your topic in conclusion.

8. Use Images and Videos

A picture in a blog post will say thousands of words.

Add relevant images, screenshots, or videos in your blog post to help people understand your post better. The format you post and become profitable by adding images, GIFs, and other infographics.

Images will help to make the flow of your posts effectively. Those interspersing images will make your blog posts you write less intermediating and more visually appealing.

A well-chosen image will lighten up your blog post and add some pieces of humor in it. This will also make complex topics understand easily and expand your targeted audience.

Therefore do not forget to add images in your blog posts to make it work well.

9. Optimize for SEO

After adding intro, conclusion, images, and much more in your blog post, do not forget to optimize it for SEO.

You can add H-tags, alt attributes in images, add subheadings, bullet points, and much more in the blog to make it optimized for SEO purposes. Keep your headlines 60 characters or less to make it feasible for SEO. SEO can shape your headlines, meta description, Introduction, word count, and more.

Do not miss the opportunities to incorporate targeted keywords in the content. This will have a good impact on your audience. Make your blog URL shorter and keyword friendly to make it well optimized.

Remember, do not cram keywords in the content, and do not forget to do mobile optimization. These are all part of SEO.


In this article, we have mentioned various steps you can follow if you are going to start writing a blog post for your website.

Blogging will not only help you in building your brand awareness but also attract qualified leads.

Fortunately, blogging is not easier. But you will become an expert if you write posts from time to time. It just only needs your time and effort so that people can read your blogs not only for once but forever!

We hope that this post has given you much knowledge about writing a blog post. Just go with a keyword-focused approach to start with the blog for your website.

Now go and start writing your blog. If you find any issue, let us know in the comment section.

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Ronnie Smith is the founder of Hosting Tear, a full-time Blogger & Affiliate Marketer. He has been running an online business since 2016 and is using Hosting Tear to help people achieve financial success online. Click here to know more about SiteGround Alternatives and Which Bluehost Plan is Best? If you would to like to connect with him, follow him on Twitter and Facebook.

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